The Trimble SketchUp Make License includes this line:
‘Non-commercial use means: you may not sell, rent, lease or lend the output of the Software or the Services.’
Cannot lend the output? Sounds like you can’t publish your work, even on a blog.
Sounds like lawyer boilerplate 
I have no clue where they mean the boundaries of “lend” to be!
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This list of prohibited actions does not include “display for exhibition” or “give away without compensation.” Although I am a layman, and this is just my opinion, it seems to me that publishing your work would fall into one of those categories.
-Gully
depends, if you are making money with your blog e.g. by using Amazon partner links or showing Google ads or commcerical banners etc. I would assume this as a commercial usage of the results made with SU… at least to my lay opinion.
Sounds like the situation of doing some side work for your buddy with a startup and no budget for anything - including paying you.