Morning all,
Just pushed the video live onto YouTube - https://www.youtube.com/watch?v=2Vf7Kx2IMm0
Whilst it’s not perfect, ideally we want to get something out there and see how people respond.
From a marketing point of view, we have other direct channels that are working well, so now we are looking at more soft sell marketing outlets (video / social media). We have a lot of expertise in door related hardware install / maintenance, so we are thinking of sharing a bit of that knowledge. The main target market being building managers / owners rather than DIYs or the engineers themselves. So we aren’t interested in how to videos, but more of ‘heads up’ type thing.
We work in a heavily compliant field, so we can’t say definitive answers to things, as this would get extremely lengthy, so instead we are liking the idea of ‘common problems’, or ‘things you may need to consider’.
We know that clients come to our website to generally snoop around, so having some video to show could help with the experience as a whole.
This video isn’t integrated yet, but it will probably sit on a page such as this - https://www.poyntell.com/fire-doors/fire-doors
As we build out videos, we will have a separate blog / vlog section to the site. But I think we are a little way off from that. But I envisage a series of kinds.
Whilst there are many very clever people this end in terms of door compliance etc, I wouldn’t mind a bit of advice on look / feel / transitions / how I could maybe jazz it up with some interesting animations or the likes of.
Our sector is generally very dry and full of text, so we are trying to shift away from text heavy articles, instead opting for quick snippets of information on video… as mentioned before, we have many good Google Ads which are providing direct leads. This video content is more for browsing / educating / promoting change / creating demand through education.
I’m somewhat limited to Adobe software + sketchup / vray for the time being. Ideally I want the technical learning curve to be a short as possible, as we are going to be producing 1 video per month. Perhaps a video per week, but this might be a little diluted.
Thoughts welcome!
Best
T