STL vs OBJ - I can use both, which should I use?

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simply because they both contain the identical geometric data of the polygon mesh, textures are supported by the OBJ format only but typically not needed for 3D printing.

Regardless what you use, you may want analyze/optimize the data with Netfabb* before processing with the slicer app.

*same as Make version: full blown functionality first, decreases to limited functionality after trial runtime expires.