How to improve ability of good concept design in
Sketch up
Not sure what you mean, but like with anything - the tool is just the tool. Good work comes from the skill of the sculptor, artist, writer, carpenter, etc.
SketchUp is really powerful pencil.
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As @bmike noted, creativity comes from the user not the tool. But good skill at using the tool, which comes with practice, makes it easier to express and explore your ideas.
That said, the most effective workflow depends on what you are seeking to design. It will vary for houses vs large buildings vs furniture vs furnishings vs free-form organic shapes vs machine parts, etc. etc.
Tell us more about what you want to design.
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