I think Sara Strebe, our first Marketing Director (@Last Software) had a friend who worked for the local Colorado bike clothing manufacturer Pearl Izumi. But it was Sara who came up with the idea of providing bike socks to trade show attendees as an antidote to the typical stack of t-shirts more commonly given out. When you’re on your feet all day at a trade show, nothing is more comforting than a nice clean pair of socks.
Sara also came up with the original “It doesn’t stink” slogan that was found on the bottom of the socks. She also printed up a set of “Sock Option Certificates” for everyone on the startup team. Little startup joke